Lauren Bauer

Marketing Director

My journey in marketing began at The University of Tennessee, where I spent three incredible years studying Marketing and Communications. During that time, I developed a deep understanding of branding, consumer behavior, and strategic communication. I loved everything about the experience—the energy of campus life, the excitement of football games, late-night study sessions, and the friendships that shaped me both personally and professionally. Those years laid the foundation for my passion for marketing, giving me the tools and knowledge that would carry me through my career.

Then, everything changed when I was offered an internship at St. Jude Children’s Research Hospital. It was an opportunity I couldn’t pass up. Being part of an organization dedicated to helping children and their families was life-changing. I saw firsthand how powerful marketing could be when used for a meaningful cause. The experience was so rewarding that I made the difficult decision to transfer to The University of Memphis to stay closer to St. Jude. There, I completed my degree in Marketing Management, refining my skills while continuing to work in an environment that truly inspired me.

With over 15 years of experience in marketing, I’ve had the opportunity to work in diverse industries, helping brands grow, connect with their audiences, and make an impact. Beyond my career, family is at the heart of everything I do. Whether it’s planning our next adventure, working on a creative craft project, or simply spending quality time together, I cherish every moment. Traveling is another passion of mine—I love discovering new places and making memories along the way. Life is all about the experiences we share, and I’m always looking forward to the next one!